Business, Brand or Agency Info Questionnaire - The Influencer Marketing Agency

Working with an influencer should help supplement your digital marketing strategy where other aspects may be falling short. It’s important that your team decides on your goals for the campaign before jumping in. Your goals are dependent on what areas your marketing plan needs help with. Your goals may be one of these or it may be completely unique to your organization:

Increase brand awareness and brand reach

Improve social media presence through increased followers and engagement

Increase sales and/or conversion rates

Promote new product launch

Build awareness around an upcoming event

Drive traffic back to your website or social media account profiles

Your goals will help us in the decision to choose the right influencer for the job.

Each group of influencers and each influencer individually has their own price tag associated with their campaign. Before we can match your brand / business to an influencer, you’ll need to decide how much cash your company can dedicate to an influencer campaign.

One of the best parts about an influencer campaign, if done right, is that it often seems natural and authentic. Therefore, in order to see the most success for the campaign, you’ll need to hand over creative control to the influencer. You can set guidelines in your contract or air that you’d like to have final approval before the post goes live. Having too heavy of a hand during the process can lead to followers being turned off and untrusting of your brand.