What is a Social Media Influencer?

noun. A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.

What is Influencer Marketing?

This is a strategy that identifies people who have a strong influence on a brand’s industry or target audience. In an influencer marketing strategy, a brand forms a partnership with the influencer wherein the influencer agrees to expose their audience to the brand’s messaging or content.

We, at The Influencer Marketing Agency understand that success from an Influencer Marketing program is not only measured by impressions – it’s about encouraging meaningful engagement and action from your business’ key demographic – which we achieve through our four- step delivery method:

Discovery

The Influencer Marketing Agency first starts with in-depth discovery and research, in order to gain a thorough understanding of what makes our client’s business unique, as well as what their consumer profile looks like. We ensure seeing to it that the influencers that brands work with are reputable, a good fit, and have valuable engagement rates, and that they’ll be effective in creating quality content that meets brand standards.

Strategy + Selection

The Influencer Marketing Agency propose a strategy and select influencers that fit within those strategies who will not only pair well with our client’s brand, but also who’s social following matches their target key-demographic. It’s important that campaigns are targeted and that they’re reaching their intended audiences in the best possible way.

Delivery

From there lies the execution, in combining a unique creative ad treatment with calculated execution from our influencers. We manage each program from start to finish, working with our influencers to uphold the highest quality in their postings, and ensure our clients receive key deliverable updates every step of the way. Briefs are key — Briefs help influencers become a part of the collaborative process that’s essential to influencer marketing by giving creative guidance and outlining key messaging, talking points, and goals for the campaign. The Influencer Marketing Agency will help draw up the all-important brief that will make the collaborative efforts more effective.

Reporting

Once a campaign has wrapped-up, we at The Influencer Marketing Agency deliver an in-depth program insights and analysis, in a language that is transparent.

We believe in an Influencer Marketing strategy that is as impactful as it is measurable, which ultimately leads to clear, definitive growth for your business and brand.

We, at The Influencer Marketing Agency understand that success from an Influencer Marketing program is not only measured by impressions – it’s about encouraging meaningful engagement and action from your business’ key demographic – which we achieve through our four- step delivery method:

Discovery

The Influencer Marketing Agency first starts with in-depth discovery and research, in order to gain a thorough understanding of what makes our client’s business unique, as well as what their consumer profile looks like. We ensure seeing to it that the influencers that brands work with are reputable, a good fit, and have valuable engagement rates, and that they’ll be effective in creating quality content that meets brand standards.

Strategy + Selection

The Influencer Marketing Agency propose a strategy and select influencers that fit within those strategies who will not only pair well with our client’s brand, but also who’s social following matches their target key-demographic. It’s important that campaigns are targeted and that they’re reaching their intended audiences in the best possible way.

Delivery

From there lies the execution, in combining a unique creative ad treatment with calculated execution from our influencers. We manage each program from start to finish, working with our influencers to uphold the highest quality in their postings, and ensure our clients receive key deliverable updates every step of the way. Briefs are key — Briefs help influencers become a part of the collaborative process that’s essential to influencer marketing by giving creative guidance and outlining key messaging, talking points, and goals for the campaign. The Influencer Marketing Agency will help draw up the all-important brief that will make the collaborative efforts more effective.

Reporting

Once a campaign has wrapped-up, we at The Influencer Marketing Agency deliver an in-depth program insights and analysis, in a language that is transparent.

We believe in an Influencer Marketing strategy that is as impactful as it is measurable, which ultimately leads to clear, definitive growth for your business and brand.

The Influencer Marketing Agency provides an important service to brands wanting to partner with influencers on Instagram and Facebook. We provide valuable assistance to busy companies, too time-strapped to run influencer marketing campaigns in-house. We assist brands through every stage of the influencer marketing process, including influencer discovery, influencer management, content creation, and analysing and reporting a campaign’s success. As influencer marketing becomes more crowded, it’s more vital than ever before that brands’ influencer marketing campaigns are targeted, well-researched, and provide value to the brands they serve.

Bring the Passion we will bring the Brands.

fill in our questionnaire now

We’ve highlighted the top five benefits of partnering with us.

5 Benefits of using the Influencer Marketing Agency:

Saves Time and Money Searching for Influencers

Our research and discovery is continual, we take over the communication between influencer saving you time, and can lead to a considerable reduction in the workload of your in-house marketing team.

You Work with Influencer Marketing Experts:

The Influencer Marketing Agency lives and breathes influencer campaigns. We are aware of the latest trends across influencer marketing and social media platforms, plus the growth and developments to keep the industry alive. All campaigns have different objectives, we’ve seen what works well and what does not, and adapt accordingly.

Personal Relationships lead to better content

The Influencer Marketing Agency has a hands-on approach, forming personal relationships with influencers. This allows for smooth communication; quality content; engaged followers and, more importantly, negotiate best rates, thus giving your brand valuable campaigns that receive a great return on investment.

Results in High-Quality Content and continuity in influencer marketing campaigns

The Influencer Marketing Agency thrive off ‘out of the box’ creative ideas specifically targeted for your brand / business. Remember: the campaign will not only reflect on the brand but also us as the agency and it is in their best interest for it to be successful.

Extension to your marketing team

Using The Influencer Marketing Agency will save your in-house marketing team or individual valuable time. We will manage all processes from sourcing influencers and negotiating fees, to confirming legal contracts. The Influencer Marketing Agency will manage all communication between both the brand and the influencer and provide a thorough report on the campaign success.

We’ve highlighted the top five benefits of partnering with us, The Influencer Marketing Agency:

5 Benefits of using the Influencer Marketing Agency:

Saves Time and Money Searching for Influencers

The Influencer Marketing Agency lives and breathes influencer campaigns. We are aware of the latest trends across influencer marketing and social media platforms, plus the growth and developments to keep the industry alive. All campaigns have different objectives, we’ve seen what works well and what does not, and adapt accordingly.

You Work with Influencer Marketing Experts:

Our research and discovery is continual, we take over the communication between influencer saving you time, and can lead to a considerable reduction in the workload of your in-house marketing team.

Personal Relationships lead to better content

The Influencer Marketing Agency has a hands-on approach, forming personal relationships with influencers. This allows for smooth communication; quality content; engaged followers and, more importantly, negotiate best rates, thus giving your brand valuable campaigns that receive a great return on investment.

Results in High-Quality Content and continuity in influencer marketing campaigns

The Influencer Marketing Agency thrive off ‘out of the box’ creative ideas specifically targeted for your brand / business. Remember: the campaign will not only reflect on the brand but also us as the agency and it is in their best interest for it to be successful.

Extension to your marketing team

Using The Influencer Marketing Agency will save your in-house marketing team or individual valuable time. We will manage all processes from sourcing influencers and negotiating fees, to confirming legal contracts. The Influencer Marketing Agency will manage all communication between both the brand and the influencer and provide a thorough report on the campaign success.

Justine

Meet Justine, the Founder of The Influencer Marketing Agency

She is an enthusiastic, passionate and a creative marketing lover who is result driven. Justine has over 10 years of advertising and marketing experience with a BCom Degree, and has been in the media industry for almost nine years. ‘’I am very excited to help brands build the most effective campaigns possible, leveraging my experience and expertise to help drive brand efforts forward and to innovate within the influencer marketing space’’

Get in Touch