What is a Social Media Influencer?
noun. A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.
What is Influencer Marketing?
This is a strategy that identifies people who have a strong influence on a brand’s industry or target audience. In an influencer marketing strategy, a brand forms a partnership with the influencer wherein the influencer agrees to expose their audience to the brand’s messaging or content.